Our Purpose and Vision

The world is one of colour, of opportunity, of diversity, of beauty.  But in today’s seemingly connected society it’s all too easy to forget this, and to accept the uniformity and monotony that is offered to us.

We believe the world needs vibrancy, indulgence and inspiration.  We believe people should never stop discovering, never stop being surprised.  We see our role as bringing together the best our world has to offer – to create unique goods that help people to explore and experience what’s out there. Products that help people see their world in a different and better light.  Products that have the power to amaze and astonish.

We’re pioneers, inventors, explorers and dreamers.
We’re honorable merchants.
We are The East India Company.
Reborn and renewed.
A company re-invented for today.

Our Values

We excite our customers with new products and services of the highest quality in design and application. We provide in two words: ‘Remarkable connections”.

Exploring and connecting: we bring the best, the unexpected between different worlds
Daring to be different, we evolve into the new and refreshing
Respecting different views, cultures, nature and the freedom of people and their expressions
Seeking the best and pushing boundaries, time to find the finest, never accepting less

This simple vision and purpose and these four values drive everything we enterprise: the choice of our categories, the quality of our products, the way we communicate with our customers and our people inside The Company. Our core team has members from many different cultures, continents and backgrounds. We are a truly multi-cultural, multi-national and multi-ethnic team and are creating a new history out of an old story.