Critical Ingredients

In everything we create, design and communicate, we utilise a Critical Ingredient.

This critical ingredient may be a touch of luxury, a taste of the exotic, or a sense of intrigue. It could be a component in a recipe; it could be a material we’ve used. It could be the place where we sourced the material, or the skill of the craftsman who created it. Whatever it is, it’s something that’s special to us, a fusion of influences that’s unique to The East India Company.

All of our products have been carefully crafted by artisans and specialists from around the world. Our Design philosophy in our products, our communications and our stores contains a fusion of influences; of past and present, of cultures, of places, of people, of materials. Creating a contemporary essence that draws on our rich heritage.

Our pioneering spirit ensures we deliver no ordinary products – the Critical Ingredient means that every one of them is imbued with an extraordinary quality, an element that makes it special and unique.