Privacy Policy


This Privacy Policy sets out how THE EAST INDIA COMPANY COLLECTIONS LIMITED collects, uses and shares personal information when you visit or make a purchase from “our website” and where we otherwise obtain or collect information about you.

Personal information relates to an identifiable living person. This may be information such as your name, address, email address and other personal details.
This Privacy Policy ensures that THE EAST INDIA COMPANY COLLECTIONS LIMITED collects, stores and processes your personal information in a lawful and transparent manner, for legitimate purposes, holding only what is necessary and not keeping it in an identifiable form for longer than is necessary for the purposes for which you provided it, is held securely and is not transferred without adequate protection.

THE EAST INDIA COMPANY COLLECTIONS LIMITED is committed to ensuring your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website, then you can be assured that it will only be used in accordance with this privacy statement. It is important that you read this Policy so that you are fully aware of how and why we are using your information.


THE EAST INDIA COMPANY COLLECTIONS LIMITED incorporated and registered in England and Wales with company number 07352505 whose registered office is 7-8 Conduit Street, London, W1S 2XF, United Kingdom is the data controller responsible for your personal information. If you have any questions or concerns relating to your personal information or this Policy, please email [email protected].


When you visit our website, we automatically collect technical information about your device and some of the cookies that are installed on your device and usage information about how you use and interact with our website. We refer to this as Device Information. This includes:

• Technical: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

• Usage: how you use our website, the pages or products that you view, the websites or search terms that referred you to our website, and information about how you interact with our website

Additionally, when you make a purchase or attempt to make a purchase through our website, we collect certain information from you. We refer to this as Order

Information This includes:

• Identity: your name, username (or similar identifier), title.

• Contact: your billing address, delivery address, email address and telephone numbers.

• Transaction: details about payments to and from you and other details of products and services you have purchased from us (this does not include Financial information).

• Profile: your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

• Marketing and Communications: your preferences in receiving marketing from us and our third parties and your communication preferences

We may also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal information but is not considered personal information as it does not directly or indirectly reveal your identity. If we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Policy.
We collect, store and process information from you in accordance with this section and the Disclosure of Information section.


Direct interactions

You may give us your Identity and Contact information by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you purchase our products or services; create an account on our website; subscribe to our mailing list; give us feedback

Automated technologies or interactions
As you interact with our website, we automatically collect Technical and Usage information about your equipment, browsing actions and patterns. We use the following technologies :

• Cookies: data files placed on your device or computer and often include an anonymous unique identifier.

• Log files: track actions occurring on the website and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags and pixels: electronic files used to record information about how you browse the website
Third parties

• We may receive Technical information from analytics providers such as Google Analytics.

• We may receive Contact information from newsletter sign-up providers such as Mailchimp.

• Financial information is collected independently by our payment processors Stripe and PayPal on separate servers, in order to protect your privacy and security as much as possible. We do not receive your Financial information directly, only confirmation that it has been approved by our payment platforms and gateways like Adyen and PayPal.


We use the Order Information we collect from you to fulfil an order you have placed with us, screen our orders for potential risk or fraud, send you marketing materials via email if you have given your permission for us to do so or if we are required by law to pass on your details to law enforcement.

We use the Device Information that we collect to help us screen for potential risk and fraud, to improve and optimise our website and to assess the success of our marketing and advertising campaigns.


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have signed up to receive our newsletters. You can ask us to stop sending you marketing communications at any time by following the unsubscribe links on any marketing email sent to you or by contacting us at any time at [email protected]. Where you opt out of receiving these marketing communications, this will not apply to personal information provided to us as a result of a product/service purchase.


We share your Personal Information with third parties to help us use your Personal Information, as described above. These include:

• Build and hosting service providers that help us to maintain the software that runs our website and emails including mail chimp, hubspot and others.

• Payment Acquiring Services to process your payment, including PayPal and Adyen;

• Delivery and Courier Companies to supply your order, including Royal Mail

• Analytics and search engine providers that assist us in the improvement and optimisation of our website, including Google Analytics;

• Where you opted in, direct marketing, mailing list and advertising services to email or show you adverts on products we think you might be interested in, including, Mailchimp

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We may disclose information if legally required to do so, if requested to do so by a governmental entity or regulatory authority, or if we believe in good faith that such action is necessary to comply with legal requirements or process, prevent a crime or protect national security. We have a strict policy to never sell your information to third parties for marketing purposes.


Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on a Do Not Track signal in their browser, the browser sends a message to websites requesting that they do not track the user.

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.


Although the transmission of information over the internet may be subject to intrusion, we protect your personal information by ensuring we have implemented appropriate physical, electronic and procedural safeguards to avoid unauthorised access or disclosure, accidental loss, use, alteration or destruction of such Information.

Where we engage third-party contractors, as far as is necessary, we may share Information in order for such parties to perform services on our behalf and in accordance with enforceable confidentiality obligations. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


If you are a United Kingdom or European resident you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You also have the right to object to our use of your personal information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) and to us using your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).

Additionally, if you are a United Kingdom or European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed in the Policy. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

If you would like to exercise this right, please email us at [email protected]. We aim to respond to all legitimate requests within one month.

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so. These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information. Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. If it is not possible to identify you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.

You may also exercise your right to object to us using or processing your information for direct marketing purposes by clicking the unsubscribe link contained at the bottom of any marketing emails we send to you or sending an email to [email protected] asking that we stop sending you marketing communications or by including the words “UNSUBSCRIBE”.


When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction information) for six years after they cease being customers for tax purposes.

In some circumstances we may anonymise your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


This Policy applies to our services only. The website may contain links to third-party websites, plug-ins and applications over which we have no control. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the privacy policies or practices of such other websites and we encourage you to review the privacy policies, if any, on all such websites.


We may need updates or make changes to this Policy from time to

For minor changes to this Policy, our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

For major changes to this Policy or our intention to use your information for a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website. We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose. Wherever required, we will obtain your consent before using your information for a purpose that is different from the purposes for which we originally collected it.


It is important that we keep your information accurate and up-to-date, please email us at [email protected] as soon as possible if there are any changes to your personal information during your relationship with us so that we can update our records.


We do not knowingly contact or collect information from persons under the age of 18. Our website is not intended for individuals under the age of 18.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please email us at [email protected].

18th June 2021