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Home / How to brew the perfect cup of tea

THE PERFECT CUP OF TEA
USING LOOSE LEAF TEAS: TEA BREWING TIPS FROM OUR TEA MASTER
 

HEATING THE WATER

Always start with freshly drawn cold water. If possible, use filtered water to remove any other additives like chlorine that may affect the taste. Heat water using an electric or stovetop kettle. Boil the water to the temperature recommended for your tea, it can vary from 65 to 100 degrees centigrade click here for more details. Tea leaves love oxygen, so we recommend not to use previously boiled water as it becomes de-oxygenated and will not produce a good brew.

CHOOSE YOUR TEA

Choose your favorite tea from our carefully curated tea library including more than 120 teas. A specialised selection process is used by our tea master to choose each one.

Black teas are the most popular, however, if you’re looking for a lighter tea, we have a wide range to choose from: soft and sweet white teas, flowery oolongs, refreshing green teas, and beautiful flowering teas.



SHOP TEA

BREW IN A TEAPOT

Warm the pot by swirling a small amount of boiled water in it and rinse. Measure the correct amount of tea leaves per person and add them to the warm teapot. Gently pour hot water over the tea leaves

From a short 60 seconds to a long five minutes, each tea variety has a different brewing time, click here for more details.

When the tea is ready, strain into your favourite teacup or mug and enjoy

TEAPOTS, TEA CUPS & MORE

MILK, SUGAR, OR NEITHER?

Its a matter of taste and personal preference. Our tea master’s recommendation is to try drinking tea ‘black’, you will be surprised by the difference in flavour. Some tea varieties are naturally sweet, so they may not require any sugar.

When it comes to milk, stronger teas such as our Assam and Royal Breakfast do taste delicious when a splash of milk is added, it mellows the strong flavour and enhances the taste, but green, white and floral teas are very delicate and you should drink them without anything added to them.


LEARN MORE ABOUT TEA'S THROUGHOUT THE DAY

BREWING INSTRUCTIONS FOR OUR TEA VARIETIES

TEA 
VARIETY
WATER TEMPERATURE
TEA LEAVES
(grams per 200ml cup)
TIME 
TO BREW
NOTES
OUR TEA MASTER
RECOMMENDS

BLACK TEA


The traditional English cup of tea;
a dark, full and rich brew with flavours
varying from chocolate, earth and
malt to fruit, spice and citrus

SHOP BLACK TEA

100ºC

2 - 2.5g

4 - 5 mins

In the case of Puerh,
brew one cake for
30 seconds

  • Orange Pekoe Pedro Estate Black Tea Pouch 100g

    £18.00
    Add to cart

FLOWERING TEA


Unfold an exquisite bouquet of
delicate floral notes as the bloom
gently unfolds whilst this light,
golden tea is infusing


SHOP FLOWERING TEA

85 - 90ºC

1 bulb

5 mins

Double infusions are
possible with the same
bulb, we would
recommend no more.

OOLONG TEA


Deep amber in colour, this medium
strength tea has a wide range of
flowery and fruity notes with
creamy textures


SHOP OOLONG TEA

85ºC

2 – 3g

3 mins

Multiple infusions are
possible with the same
leaves, we would
recommend no more
than three.

  • Temporarily Out Of Stock

    Li Shan Oolong Tea Pouch 100g

    £55.00
    Read more

GREEN TEA


Pale green in colour it has a
fresh, light and slightly grassy
flavour. Slightly milder than white
tea, enjoy subtle notes of sweetness
and astringency


SHOP GREEN TEA

75 - 80ºC

1 - 1.5g

2 - 3 mins

Double infusions are possible with the same leaves, we would recommend no more.

  • Dragonwell Lung Ching Green Tea Pouch 100g

    £26.00
    Add to cart

WHITE TEA


Mild in strength, the pale
champagne coloured brew has a
light, soft and sweet flavour


SHOP WHITE TEA

75 - 80ºC

2 - 3g

4 - 6 mins

Infuse for 4 - 6 minutes
for the first brew,
and 6 minutes for the
second brew. We would
recommed no more than
two infusions

  • Silver Cloud White Tea Pouch 50g

    £80.00
    Add to cart

A HISTORY OF TEA


The East India Company first ‘discovered’ cha in China and decided to call it ‘tea’. Upon arrival in 1664, the Directors presented it as a gift to King Charles II, where it took the court and fashionable society by storm. From being one of the very first regular importers of tea to Britain to stocking over 120 authentic, seasonal, rare and exclusive teas today, The Company was instrumental in popularising tea as a hot drink. 

We have a direct relationship with the finest tea estates and our teas are some of the freshest available as they arrive in its stores and online just 28 days after the leaves have been picked on the tea estates. Our tea master Lalith ensures that we offer premium quality teas with a consistency of taste, aroma and flavour throughout the year.

INSTAGRAM

theeastindiacompany

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May 21

Open
Fly the union jack on #InternationalTeaDay with our exclusive offer. Buy #Jubilee Platinum Blend Tea & get Royal Flush Half Price
Use Code TEADAY At Checkout

Our Platinum Blend takes you on a sensory journey through the soaring hills and luscious lowlands of Sri Lanka. The blend of rare platinum-tipped lowland teas picked on the edge of the southern rainforest, and delicate high grown leaves from the Nuwara Eliya region in the island’s centre, produce a unique cup – elegant and nuanced while remaining robust and full of character. A black tea to savour and treasure.
#theeastindiacompany #PlatinumJubilee #tealover #gifts #HM70 #tealover #collectable

theeastindiacompany

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Apr 30

Open
NEW! Limited-Edition #PlatinumJubilee Silver Plated Tea Caddy for the ultimate Jubilee celebration. 

Strictly Limited to only 500 Worldwide, this specially commissioned tea caddy is a truly unique #Jubilee collectible. Handmade in Sri Lanka by craftsmen who still forge metals following century-old artisanal traditions. Filled with rare platinum-tipped black tea for a celebratory cup to savour and treasure - elegant and nuanced while remaining robust and full of character, with a rich sweetness and delicate notes of caramel in the finish. 

#theeastindiacompany #tealover #gifts #HM70 #tealover #gifts #jubilee #collectable

theeastindiacompany

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Apr 17

Open
Whether you are celebrating outdoor with family and friends or relaxing at home, ​

HAPPY EASTER HOLIDAYS! ​

theeastindiacompany

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Apr 9

Open
NEW! Elegant and distinctive Luxury Chocolate Gift Boxes. An Easter treat for grown-ups, if you can bear to share that is.

ORDER BY Midnight on 10 April for Easter delivery.

#theeastindiacompany #easter #happyeaster #eastergifts #easterchocolate #chocolate #gifts

theeastindiacompany

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Apr 4

Open
A giant collection coin made out of indulgent Belgian milk chocolate. Our NEW Easter treat will surely make your Easter Holidays happier and sweeter! 
First issued in 1663, in the reign of King Charles II, the Guinea travelled the world on The East India Company ships, becoming the very foundation of international trade and establishing a reputation of trust, quality, and reliability.
Peel back the Guinea colourful foil casing to reveal its beautiful patterns. The heraldic standing lion symbolises bravery, valour and strength; the shield traditionally found on many historic Guineas, crossed sceptres for the four points of the compass, and a laurel wreath of tea and cotton are commodities for which the guinea was traded.
The reverse features The East India Company heart shaped logo.
Head to our website to find out more.

theeastindiacompany

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Apr 2

Open
Whether you are looking for an Easter gift or a delicious treat for yourself, we have a range of tempting ideas to choose from.
Browse our Easter collection and pick your favourite chocolate delicacies, luscious hampers and teas > Check our link in bio

theeastindiacompany

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Mar 21

Open
Mother’s Day is this Sunday! Whether you opt for one of our luxury hampers crammed with treats, our indulgent chocolate boxes and fine teas, you will surely make her feel special. 

⏰Order by midnight tonight for guaranteed standard delivery by 27 March.

theeastindiacompany

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Mar 20

Open
Chocolate is for sharing; even more so if it is a tantalising gift box of Decadent Marc de Champagne Milk Chocolate Truffles featuring velvety Marc de Champagne ganache within a creamy milk chocolate shell, finished with a delicate dusting of icing sugar. Best present for your mum, loved one or… yourself! 

Browse our gift selection for Mother’s Day. Beautifully boxed and presented, a true pleasure to enjoy on her own and remember you by, even if you can’t be there yourself.

What’s more, for orders over £60 you will receive a complimentary Marc de Champagne Milk Chocolate Truffle Box 90g. Use Code MUM at the checkout online or instore. Link in bio.

theeastindiacompany

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Mar 13

Open
A cup of tea with mum makes everything better. Even more so on a Sunday. 
.
With Mother’s Day just around the corner, treat her to something that’ll really make her smile - a luxury afternoon tea as special as she is. 
.
Browse our Mother’s Day collection at the link in bio

theeastindiacompany

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Mar 7

Open
Every relationship is beautiful, but our relationships with Mum are beyond description, holding the first place in our hearts… Real life hero, forever friend, bestie, the foundation of happiness.
.
Remind her of your love with our exquisite chocolates, luxury hampers and gift boxes. Browse our gift collection and pick the perfect present for her ➡️ link in bio

theeastindiacompany

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Feb 19

Open
🍫Hot Chocolate 🍫
The number one remedy prescribed for cold February nights!
Weekends shouldn’t be about hard choices, rather about indulgence and endless treats so why choose between our Very Dark and Himalayan Salt & Caramel Luxury Drinking Chocolate Flakes? Get both! 
.
To make your weekend even more effortless we have just launched a limited period offer 👉🏻 Link in bio

theeastindiacompany

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Feb 14

Open
💖 Happy Valentine’s! 💖 Whether you celebrate it with your partner, family or friends, we wish you a wonderful day filled with love. 
.
If you are looking for a special gift for your loved one (or yourself!) pop into our London store today. From indulgent chocolate boxes to romantic gift boxes and hampers, our wonderful team will assist you pick the perfect present to melt their heart.

TWITTER

Tweets by @TheEastIndia

FACEBOOK

Used for the like, share, comment, and reaction icons

Fly the union jack on #InternationalTeaDay with our exclusive offer. Buy #Jubilee Platinum Blend Tea & get Royal Flush Half Price
Use Code TEADAY At Checkout

www.theeastindiacompany.com/finefood/platinum-jubilee-offer/

Our Platinum Blend takes you on a sensory journey through the soaring hills and luscious lowlands of Sri Lanka. The blend of rare platinum-tipped lowland teas picked on the edge of the southern rainforest, and delicate high grown leaves from the Nuwara Eliya region in the island’s centre, produce a unique cup – elegant and nuanced while remaining robust and full of character. A black tea to savour and treasure.
#theeastindiacompany #PlatinumJubilee #tealover #gifts #HM70 #tealover #collectable
... See MoreSee Less

Fly the union jack on #InternationalTeaDay with our exclusive offer. Buy #Jubilee Platinum Blend Tea & get Royal Flush Half Price
Use Code TEADAY At Checkout

https://www.theeastindiacompany.com/finefood/platinum-jubilee-offer/

Our Platinum Blend takes you on a sensory journey through the soaring hills and luscious lowlands of Sri Lanka. The blend of rare platinum-tipped lowland teas picked on the edge of the southern rainforest, and delicate high grown leaves from the Nuwara Eliya region in the island’s centre, produce a unique cup – elegant and nuanced while remaining robust and full of character. A black tea to savour and treasure.
#theeastindiacompany #PlatinumJubilee #tealover #gifts #HM70 #tealover #collectable
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Celebrating HM Queen Elizabeth II #PlatinumJubilee #HM70. NEW Limited-Edition Collection available to pre-order now.

The union jack has clad the Spice Girls and been recreated as a giant Olympic spin painting by Damien Hirst… British culture and the Monarch are uniquely bound to our flag, with the present design dating from 1801 when The East India Company ships were racing the waves.

Reinterpreting the union jack for HM The Queen’s Platinum Jubilee, we have given it a livery of platinum with intricate gold illustrations of the lion and the unicorn behind the flag, based on the royal coat of arms. These heraldic supporters, motifs of the UK, symbolise dauntless courage, nobility, virtue, and strength. Qualities Her Majesty possesses in abundance.
www.theeastindiacompany.com/finefood/plati#theeastindiacompanyt#tealovera#giftsa#jubileei#collectable #collectable
... See MoreSee Less

Celebrating HM Queen Elizabeth II #PlatinumJubilee #HM70.  NEW Limited-Edition Collection available to pre-order now.

The union jack has clad the Spice Girls and been recreated as a giant Olympic spin painting by Damien Hirst… British culture and the Monarch are uniquely bound to our flag, with the present design dating from 1801 when The East India Company ships were racing the waves.

Reinterpreting the union jack for HM The Queen’s Platinum Jubilee, we have given it a livery of platinum with intricate gold illustrations of the lion and the unicorn behind the flag, based on the royal coat of arms. These heraldic supporters, motifs of the UK, symbolise dauntless courage, nobility, virtue, and strength. Qualities Her Majesty possesses in abundance. 
https://www.theeastindiacompany.com/finefood/platinum-jubilee

#theeastindiacompany #tealover #gifts #jubilee #collectable
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