On the 8th of October we held a press conference to announce a new strategic partnership with the Abu Dhabi-based Lulu International Group. This partnership brings with it a significant investment that will enable the Company to expand its store network in Europe, the Far East, and prepare for launch in the United States.
Since the launch of our flagship store in Mayfair in late 2010, The East India Company has already grown to four stores in the UK, three stores in the Middle East, and concession and wholesale distribution through premium retailers, such as Harrods and Takashimaya, in over 16 countries. So ,the opportunity to expand further is truly exciting for us.
Commenting on the new partnership our Chairman, Sanjiv Mehta, said “The East India Company traded across the world, establishing the footprints of The British Empire and Commonwealth. Quintessentially British fortunes were the fortunes of the country. Our growth has accelerated significantly, reflecting the broader increased confidence in the British economy, and has encouraged us to bring forward our expansion plans.”
Our next store opening will be at the historic Royal Exchange, in London, which shares a rich history with The East India Company. We look forward to seeing you there.