The East India Company opens flagship store in nation’s capital, Edinburgh
The East India Company, the contemporary revitalisation of one of history’s most powerful and successful trading ventures, has opened a flagship store on Edinburgh’s George Street, the Scottish capital’s most prestigious shopping address, with all design work by leading British studio Kinnersley Kent Design.
The new East India Company store, its first ever in Scotland, will offer the brand’s premium luxury fine foods range, as per its eleven existing stores across Greater London, Kent and the Middle East (plus concessions in Harrods and Heathrow T4/T5), as well as its new East India Company ‘Home’ range, representing a first foray into the lifestyle market and also now available in the brand’s London flagship store in the heart of Mayfair, recently refurbished by Kinnersley Kent Design.
The new Scottish store also features several unique new elements, including decorative and narrative elements which refer to the company’s historic activities in Scotland, as well as the launch of an integrated F&B offer within an East India Company store – for the first time ever.
The Edinburgh store forms just part of the ongoing projects being developed by The East India Company, together with the Kinnersley Kent Design team, ranging from branding, graphics and packaging work (including the packaging for the new chocolate range in 2015, for example) to exciting new future concepts, to be unveiled at a later stage.
‘Our approach here has been to develop and mature The East India Company retail offer’, explained Mick Kent, Partner at Kinnersley Kent Design, ‘introducing a lighter materials palette and a more ‘joyful’, fresher and celebratory feel for the store interiors. We are working closely on this with the modern-day East India Company Chairman, Sanjiv Mehta – a passionate advocate for the transformative and expressive power of design.’