Written by by Martin Moodie for The Moodie Davitt Report
The East India Company has opened a luxury shop-in-shop within the Harrods store at London Heathrow Airport Terminal 5 – the brand’s first major launch at a UK airport
The boutique area, located at the front of the store, offers a selection of The East India Company’s most popular fine foods, including teas, artisan sweet and savoury biscuits and chocolates.
The Fine Bone China collection, decorated by hand and finished in 18 carat gold, is also offered in the gifting section. For a bespoke experience, travellers can also select from a range of designs which can be ordered in a pattern of their choice and delivered to a specified destination.
Harrods began stocking The East India Company’s Fine Foods range in its Knightsbridge flagship store in 2011. The growing partnership saw the launch in 2014 of The East India Company Fine Foods boutique in Harrods, with the space extended in 2015.